Meet the You-Swim Team: Your Partners in the Water

A passionate team with a shared vision, complementing each otherstrengthshs.

At You-Swim, we know that water has a way of transforming people. It can be calming, exhilarating, and even life-changing. But we also know that stepping into the pool, whether for the first time, to improve your techni e, or to build or maintain your p, ol can feel overwhelming. That’s why we’re here.

We are not just a team; we are a community built on trust, patience, and a shared love for swimming. We guide, encourage, and celebrate every milestone with you because we know that confidence in water spills over into confidence in life.

Alone, we can do so little. Together, we can make waves.

Stronger Together: A Community That Cares

Water connects us all, but trust is what makes the journey meaningful. Whether you’re learning to float, perfecting your stroke, or ensuring your pool is safe and well maintained, we walk with you every step of the way.

We work with individuals, schools, and corporates—helping children conquer their fear of water, supporting adults rediscovering their love for swimming, and ensuring every pool we touch is a haven of safety and joy.

Guided by Passion and Expertise

We don’t just teach swimming; we create moments of courage and lifelong love fthetge water
We don’t just build and maintain pools; we create spaces where memories are made.

At You-Swim, we believe in more than transactions—we believe in transformation.

Roseline Maina
CEO/Director

Marketing Strategy Development

  • Managing the day-to-day operations of You-Swim, ensuring efficient and effective execution of all business activities.
  • Streamlining processes and implementing best practices to optimize operational performance and customer satisfaction.
  • Managing and organizing swimming lessons.
  • Coordinating non-swimming activities and events.
  • Signing all legal documents, including contracts and letters.
  • Managing relationships with suppliers to ensure smooth operations.

Strategic Leadership

  • Spearheading the overall strategic direction and vision of You-Swim, ensuring alignment with the company’s mission and goals.
  • Overseeing the development and implementation of innovative strategies to drive business growth and enhance market presence.

Financial Oversight

  • Overseeing financial planning, budgeting, and forecasting to ensure the company’s financial health and stability.
  • Monitoring financial performance and implementing corrective actions to achieve financial targets and objectives.

Team Leadership and Development

  • Leading, mentoring, and developing a high-performing team to achieve organizational excellence and foster a positive work culture.
  • Implementing effective talent management strategies to attract, retain, and develop top talent within the company.
Francis Waithaka
Head of Marketing

Marketing Strategy Development

  • Crafting and executing comprehensive marketing strategies that align with You-Swim’s mission to promote swimming and water safety across Kenya.
  • Analyzing market trends and consumer insights to drive brand awareness and customer engagement.

Digital Marketing Leadership

  • Leading digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing, to increase traffic to the YouSwim website.
  • Utilizing data analytics to optimize digital campaigns and enhance ROI.

Brand Management

  • Strengthening You-Swim’s brand identity and ensuring consistent messaging across all marketing channels.
  • Managing brand positioning to establish You-Swim as a leader in the swimming industry in Kenya.

Content Creation and Management

  • Overseeing the creation of compelling content that educates, informs, and inspires You-Swim’s audience about the benefits of swimming.
  • Collaborating with creative teams to produce engaging visuals, videos, and written content for the You-Swim platform.

Customer Acquisition and Retention

  • Developing and implementing customer acquisition strategies to attract new users to You-Swim’s services.
  • Creating loyalty programs and personalized marketing initiatives to retain existing customers and enhance their lifetime value.

Partnerships and Collaboration

  • Identifying and fostering strategic partnerships with organizations, influencers, and other stakeholders to expand You-Swim’s reach and impact.
  • Collaborating with swim schools, fitness centres, and community organizations to promote You-Swim’s services.

Event Marketing and Management

  • Planning and executing marketing events, such as swimming competitions, workshops, and community outreach programs, to engage the swimming community.
  • Leveraging events to increase brand visibility and attract new users to the You-Swim platform.
Medrine

Swimming Education

  • Creating swim lessons for different skill levels
  • Using fun and clear methods to teach water safety
  • Adjusting teaching for students with special needs

Lifesaving and First Aid

  • Performing quick and effective water rescues
  • Using first aid skills in water-related emergencies
  • Working with staff to follow emergency plans

Pool Maintenance

  • Checking pool areas and equipment daily for safety
  • Testing water and keeping the pool clean and safe
  • Fixing or reporting any problems with the pool

Water Safety

  • Spotting possible dangers in and around the pool
  • Taking steps to prevent accidents before they happen
  • Making sure everyone follows the pool rules

Program Development

  • Creating different swim programs for all ages and interests
  • Organizing swimming competitions and events
Godwill

Swimming Education

  • Exemplary swim coaching.
  • Mentoring clients in swimming techniques and water safety.

Water Safety

  • Pioneering projects to enhance water safety.
  • Ensuring client safety and satisfaction during swimming activities.

Team Leadership in Aquatic Activities

  • Leading and coordinating swimming activities and projects.
  • Building and managing cohesive teams to ensure successful swimming programs.

Mentorship in Swimming

  • Providing mentorship to swimmers, enhancing their skills and confidence in the water.
Jack

Swimming Instruction

  • Training adults, students, and pupils how to swim.
  • Coaching swimming to various age groups and skill levels.

Lifesaving and First Aid

  • Certified in senior lifesaving.
  • Certified in first aid and life support.
  • Certified in aquatic first aid.

Pool Maintenance

  • Certified in pool maintenance.
  • Ensuring pools are clean and properly maintained.
  • Administering appropriate chemicals to maintain pool hygiene.

Safety and Supervision

  • Ensuring the safety of swimmers in the pool.
  • Guarding the safety of students and patrons during swimming activities.
  • Facilitating safety measures at the pool.

Aquatic Coordination

  • Ensuring the smooth operation of pool activities.
  • Allocation of duties related to pool management.
  • Reporting on pool operations and bather load.

Organizational Skills

  • Organizing swimming galas and annual sports days.
  • Issuing reports on pool operations and maintenance.

Aquatic Skills

  • Providing aerobic classes.
  • Handling record-keeping for pool operations.
Charles

Swim Lesson Instruction

  • Training adults, students, and pupils how to swim.
  • Coaching swimming to various age groups and skill levels.

Lifesaving and First Aid

  • Certified in senior lifesaving.
  • Certified in first aid and life support.
  • Certified in aquatic first aid.

Pool Maintenance

  • Certified in pool maintenance.
  • Ensuring pools are clean and properly maintained.
  • Administering appropriate chemicals to maintain pool hygiene.

Safety and Supervision

  • Ensuring the safety of swimmers in the pool.
  • Guarding the safety of students and patrons during swimming activities.
  • Facilitating safety measures at the pool.

Aquatic Coordination

  • Ensuring the smooth operation of pool activities.
  • Allocation of duties related to pool management.
  • Reporting on pool operations and bather load.

Organizational Skills

  • Organizing swimming galas and annual sports days.
  • Issuing reports on pool operations and maintenance.

Aquatic Skills

  • Providing aerobic classes.
  • Handling record-keeping for pool operations.

Book a class today